Unveiling and dedication timed with anniversary of first interisland service in Hawaii
Hawaii-themed aircraft first in Southwest fleet to feature in-seat power
Livery designed in partnership with Hawaii-based creative agency captures shared values in Hawaiian culture and in the Heart of Southwest People
The eight central visual elements of the Imua One livery hold significance in Hawaii and at Southwest: Ohana (Family): Root in relationships Honu (Turtle): Move with perseverance Aina (Land): Find common ground Ama (Support): Connect to strengthen and balance Hoku (Star): Guide with purpose Kai (Ocean): Harness good energy Lokahi (Unity): Succeed with Teamwork Imua (Forward): Go forward with strength, courage, and strong spirit
